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Record 92:Is there any hope for manufacturing? The best products sell for half the price?
 

Key Word: Taili Plastic Machinery; Taili Plastic Machinery-Capacity Improving Expert; Efficient; Stable
Because of my work, I often have the opportunity to visit the bosses of various plastic companies, and share their experiences with them.
Mr. Liu, who¡¯s a manufacturer of sprinkler, sighs that this year's business is particularly good, but he is deeply troubled by a problem. Entrepreneurs of the older generation like him have worked hard all their lives to make the best products, but they only sell at half of the price. If this goes on, is there any hope for the manufacturing industry?

There are many different types and models of nozzles in Mr. Liu's factory, among which the one shown in the figure below is the most popular one this year, occupying the title of monthly sales champion of household products on Taobao. The idea of this nozzle is not Mr. Liu's, but Mr. Liu's products are modified and optimized according to the original products.
1. Optimize piping and materials
Originally, the conveying pipes of this product were all directly molded with PP material. However, because the oyster sauce is very viscous, it is not easy to clean and easy to get blocked. As a result, the service life of the product is very short. It usually has to be thrown away with half a bottle left. For a period of time, it is also known as "IQ testing nozzle".
Mr. Liu used stainless steel pipe instead of ordinary plastic pipe, which is easy to clean and prolong service life. But this level of innovation is very easy to imitate and plagiarize, and can not make him get rid of the big gap with many competitors.
2. Unexpected assembly process
The pressing distance of this nozzle is usually long, but due to the poor fluidity of PP, the consistency control of the product is usually poor. Generally, clearance assembly method is used in assembly, which makes the product feel very bad and the integrity is not strong.
Mr. Liu's product is unexpectedly used, and the interference method assembly. Although the product looks the same as that of his peers, it feels very good when using. Moreover, due to the interference assembly, the pressure is increased by 30% compared with that of his peers, and it is not easy to get blocked.
3. Half the price
When he did this product, Mr. Liu was quite new in this field. The easiest way to pull the market space is to make the best product and sell half the price. The foundation comes from the control of cycle time and cost.
The cycle time of the whole product is controlled by the "TLE fast machine" series servo injection molding machine for about 10 seconds. On the premise of the same cycle time, the shrinkage rate must be more than 20s, and the cost weight of a single set has been reduced by 5g.
Is there any hope for manufacturing? Do the best products and sell half the price? This problem has no solution. As an individual, facing a market of fixed scale, only by competing for the business of peers can you boost the industry.
Taili Plastic Machinery always keeps in mind that what a good injection molding machine factory should do is to help improving the capacity and boosting the profits, rather than offer the similar products the customers need. This is also what Taili Plastic Machinery keeps doing.
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